WEB3:
A
PLAYBOOK
FOR

GROWTH

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Web3: A Playbook for growth hardcover

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What's inside?

Web3 businesses face an unrelenting storm of growth challenges in 2023, but spring is coming, and in the deep freeze of today's climate, the seeds of tomorrow's giants are taking root.

1.
What is web3 really about?
2.
The Shift from Social Platforms to Social Protocols: Identity
3.
‘The Medium is the Message’ in the age of web3
4.
From Community Management to Network Design 
5.
Future-proofing Brands with Behavioural Loyalty
6.
Plug the gaps in your growth stack; growth tools for the network economy

Who are We?

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JC Oliver

Co-Founder
Microsoft, Soho House, AOL, and Recast logos
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Matt Law

Co-Founder
Fetch AI, Outlier Ventures and AnalogFolk logos
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Rick Williams

Co-Founder
RGA and glue isobar logos
Meet our Full Team

We've worked with the world's most innovative businesses

Web3: A Playbook for Growth

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