Times Square takeover
With the help of Move78, in summer 2022 Boson Protocol launched Summer of Phygitals. We created and developed a campaign film that perfectly translated the in-game environment that the Boson audience would experience. To launch the new world, we took to Times Square, this time taking over with 13 billboards lighting up New York.
Web3, Metaverse
Industry
2022
Year
360k+
Views
Services provided
Challenges
Approach
Design concepting and development
After creating a design that truly reflected the nature of the Summer of Phygitals, we then put our motion graphics designers to the test. Although our takeover was impressive in size, we wanted to ensure the campaign stood out further by introducing subtle movement into the design and developed the creative further for One Times Square. The inclusion of QR codes allowed us the data capture needed to expand on engagement.
Approach
Digital and physical collide
The Summer of Phygitals saw the launch of digital and physical events, spanning both the Metaverse and the Universe. Events included music gigs, fashion, treasure hunts and art exhibitions to name a few.
Approach
Results
With over 360,000 visitors to Times Square per day, the campaign reached the masses. This was cemented by website traffic and the in-game participation.
360k+
Views
Move78 have been an invaluable strategic partner through nearly three years of product exploration, user validation, and most recently network growth. Matt and the team have been instrumental in helping the Boson team around shared goals, guiding us through the process of refining our brand, product, and value proposition to meet the needs of our users.
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